PRODUCTS

Wella Professionals has been around for over 135 years in the industry. A world known line in the beauty industry. a major German hair care company headquartered in Darmstadt, Germany. Founded in 1880 by Franz Ströher, it specializes in hair care, styling, and colorants.

Alterna has provided high-performance products inspired by the science of skincare. With proprietary technology such as Age-Control Complex and Plumping Marine Complex, we are dedicated to bringing our discerning stylists and consumers the best technology in hair care. Also is animal cruelty-free.

At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.

High performance haircare and styling, by the brand embraced by uncompromising consumers and professionals around the world.

Alterna Hair Care

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists.

American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered.

American Crew